Work

Mike Hess Brewing

San Diego Craft Brewery

Great Beer. No Exceptions.

3 beer cans floating in the air with illustrations on the can and a blue background

3 beer cans floating in the air with illustrations on the can and a yellow background

3 beer cans floating in the air with illustrations on the can and a green background

3 beer cans floating in the air with illustrations on the can and a orange background

3 beer cans floating in the air with illustrations on the can and a red background

3 sets of cans showing various illustrations around the can and consistent front branding

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Flagship Line Redesign

We approached the redesign of the flagship line with the primary objective of creating an individual identity for each can. After initial success with their 'Hop Cloud' original can, we created the concept, illustration and design for each can to have it's own illustrated identity.

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Limited Edition Cans

In addition to the flagship line, Mike Hess Brewing releases numerous Limited Edition cans throughout the year. These labels don't follow the same look or guidelines as the flagship line, but utilizes the full label with artwork for an unique one-off label. The process starts with the name which is provided, the rest of the concept/design is on us.